We all love the company's snacks, now we can love their new campaign to bring sustainable green spaces to cities as they tout their sustainability message. Planters just unveiled the designs for "Planters Groves" in U.S. cities. Called the 2011 Naturally Remarkable campaign, the program will take unused land and transform it into natural, green spaces in New Orleans, Washington, D.C., San Francisco and New York City, the first four cities the company has targeted.
Designed by renowned landscape architect Ken Smith, Planters Groves will transform vacant land into peanut-shaped urban parks that can be enjoyed by the community. Part urban revitalization, part art, these first-ever public spaces use locally reclaimed materials and native trees and plants from the legume family. The designs for each park will capture the unique flavor of its city—with a statue of the iconic Mr. Peanut seated at a bench to create a charming landmark for the space. Design elements include recycled window sash trellises, rainwater catchment systems, solar lights, and recycled concrete pavers.
Planters Groves will be built by The Corps Network, the nation’s Service and Conservation Corps. The Corps Network is responsible for enrolling more than 30,000 youth in community service, job training and education and engaging 264,000 community volunteers across the country annually. The Corps Network’s local member Corps will lead the maintenance, ongoing programming and seasonal planting with community partners. The first Planters Grove will open in New Orleans’ historic Central City neighborhood.
Inspired by how peanuts naturally give back to the earth,¹ the new biodiesel Planters Nutmobile uses environmentally-conscious materials and harnesses the power of sunlight and wind. Solar panels on the roof, a wind turbine and a biodiesel generator provide energy for tour stop needs. Interior lighting is provided by low-energy LED lights, with reclaimed wood used to create the flooring.
The Planters Nutmobile will appear at all Planters Groves events and travel to an additional 12 cities to encourage Americans to grow stronger communities by volunteering through The Corps Network.
To follow Planters “Naturally Remarkable” tour, get exclusive updates and learn how to participate, please “Like” Mr. Peanut on Facebook.