Smart phones:
55.1% currently have a smart phone
- 17.9% Apple iOS/iPhone
- 14.4% RIM/Blackberry
- 15.8% Android
- 2.7% Windows Mobile
- 4.3% Other
13.6% currently do not have a smart phone but plan on purchasing one in the next 12 months
35.6% do not have a smart phone and do not plan on purchasing one
Tablet Devices:
18.8% currently have a tablet device
- 10.0% Apple iOS/iPhone
- 2.2% RIM/Blackberry
- 3.3% Android
- 3.3% Other
20.6% currently do not have a tablet device but plan on purchasing one in the next 12 months
64.0% do not have a tablet device and do not plan on purchasing one
Green Builder’s audience is embracing and utilizing new technology. The same survey conducted in June of this year showed that 78.6% are currently using social media, 26.0% are using it ‘often or very often’.
Green Builder Media can partner with you to develop a social media plan and/or develop a smart phone app. We can show you how to create an active brand and be relevant in the digital world. Contact your representative to see how we can help and additional survey results.
Sara Gutterman
Craig Coale
Michael Strong