According to this in-depth Bloomberg News report by Prashant Gopal, as the housing slump enters its sixth year, small and large building companies alike are using green marketing as a weapon in the battle for buyers who have their pick of low-priced existing properties, including foreclosures. After all, when the "second cost" of home ownership is factored in, it can often be proved that having a tighter, more energy-efficient house will pay off in the long run. Read on for more on how builders across the country are wielding green as a weapon against inferior, energy-sucking foreclosures—and winning.
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