Does Corporate Sustainability Impact Purchasing?

9/19/2012

Your green products are often the face of your company's sustainability efforts. Customers are now looking beyond your products to better understand your corporate policies and business practices as they evaluate the environmental impact of their suppliers. We asked our audience if your sustainability efforts impact their purchasing decisions, and which sustainability activities that matter most to them.

 
             
             
Do your supplier's sustainability efforts influence your purchasing decisions?        
Answer Options Response Percent        
Yes 58.6%        
No 41.4%        
         
             
How important is it to you that your suppliers have a strong corporate sustainability strategy? (1 = not important – 5 = very important)        
Answer Options Response Percent        
1 5.6%        
2 8.7%        
3 25.0%        
4 37.7%        
5 23.0%        
         
             

What aspects of your supplier's sustainability strategy are most
important to you? (1 = not important - 5 = very important)
Answer Options 1 2 3 4 5
Green products 5.4% 7.4% 20.7% 32.2% 34.3%
Business practices 4.6% 7.0% 24.1% 36.5% 27.8%
Fleet management 8.4% 16.9% 32.1% 31.2% 11.4%
Water usage 6.7% 10.8% 25.1% 31.0% 26.4%
Waste management 4.6% 9.3% 27.4% 35.5% 23.2%
Support of environmental charity 12.2% 16.8% 42.0% 21.4% 7.6%
Use of renewable energy 5.8% 8.3% 25.6% 34.7% 25.6%
CSR reporting 9.3% 14.2% 41.8% 23.1% 11.6%
 

 

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