Brand the Sun

8/23/2012

Enough sunlight falls on the earth’s surface every hour to meet the entire world’s energy needs for one year. A plot of roughly 100 miles by 100 miles in the American Southwest, if covered with today’s industry-standard 15-to-20-percent-efficient solar panels, could generate enough power for the entire United States.

Stats such as these—and practical compelling facts in support of harnessing the clean power of the sun—are rife in this comprehensive article by Jeff Himmelmen in his New York Times article on a rapidly growing residential solar company, Sungevity, whose revenues grew by a factor of eight in 2010 and doubled again in 2011, and whose employees have grown to 260 from 3 since the company’s inception five years ago.

Will this company be the winner as activists and entrepreneurs battle to brand the sun?

Read the full article here.