This month, Mohawk
is teaming up with The Dallas Zoo to put SmartStrand carpet to the mightiest durability test the floor covering industry has ever seen. For two weeks, six African Elephants—the world’s largest land mammal—will be turned loose on Mohawk StrandStrand. That’s 45,000 pounds of brutal force testing the resiliency of the carpet.
Mohawk is also introducing a new Human Habitat element to the challenge, where zoo guests can visit four different household situations: a living room, kitchen, bedroom, and foyer. Each living situation will incorporate Mohawk flooring products—carpet, laminate ceramic and Mohawk’s brand new strand woven bamboo—allowing visitors to interact with the exhibits and see for themselves how the flooring is tough enough to stand up to their wildlife. This special area also allows consumers to engage with Mohawk’s GreenWorks sustainability platform. Because we are all part of something bigger than our individual selves, the Human Habitat makes consumers aware of available sustainable products they can select for their homes.
“We have an extraordinary product and we’re challenging it in an extraordinary way to prove the unmatched durability of SmartStrand with DuPont Sorona,” says David Duncan, Mohawk’s vice president of marketing. “After having 45,000 pounds of pressure applied to the carpet repeatedly for two weeks showcasing its supreme resiliency, consumers will be confident in putting SmartStrand in their own wildlife situations at home. And we’re getting additional ‘human testing’ on our hard surface products with the Human Habitat! The SmartStrand Zoo Challenge is back and bigger than ever—all designed to drive consumer traffic to retail store locations.”
SmartStrand Zoo Challenge t-shirts will be sold, benefitting the Dallas Zoo’s “Zoo2Wild” Conservation fund, and supporting field conservation partnership programs such as Charles Foley’s Tarangire elephant project, the Cheetah Conservation Fund, International Rhino Fund, and Gulf Oil Spill relief efforts.
SmartStrand triexta carpet made with DuPont Sorona is a sustainable flooring option. Bio-PDO, which is made from corn sugar and is a renewable resource, makes up 37% of DuPont Sorona. Additionally, SmartStrand with DuPont Sorona provides superior stain resistance due to the way it’s engineered. Stain protectors are built-in the carpet fiber and will never wear or wash off. It will even resist discoloration from bleach.