Building professionals, manufacturers, and consumers alike are concerned with the authenticity of claims in the green space. A growing number of savvy consumers are turning their backs on products and projects that have even the smallest element of greenwashing.
Join esteemed venture capitalist and author Guy Kawasaki as he explores how to effectively utilize personal integrity and corporate ethics to influence the market and differentiate yourself.
Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
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