Barney Feinblum has spent his life transforming markets. As former CEO and President of leading natural products companies such as Celestial Seasonings and Horizon Organic Dairy, Barney understands how to influence consumer purchasing patterns. In this interview, Barney will share key insights about how to successfully reach consumers with impactful sustainability messaging.
Feinblum is the co-founder of Alfalfa’s and serves as the company’s Chief Financial Officer. Barney is also a managing director of Greenmont Capital Partners and serves on its investment committee. Before bringing Alfalfa’s back to Boulder, he was the founder and President of Organic Vintners, America’s premier importer of organic wines. Prior to that, he served as President and CEO of Horizon Organic Dairy, and led the company through its initial public offering. Barney also spent 17 years at Celestial Seasonings where he held the positions of Vice President of Finance, Chief Operating Officer, Chairman, CEO and President.
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