Blogs > Sara Gutterman > May 2012 > Lifting the Veil

Lifting the Veil

This quote leads me to reflect on the distinction between the muddled climate change debate going on in our country and our very real need for a sustainable future.

The billboards posted recently by the Heartland Institute inferring that only crazy people like Unabomber Ted Kacynski still believe in climate change demonstrated how polarized our country is when it comes to the climate change debate. But the unspoken truth is the debate over climate change is just a diversion.

At the end of the day, it doesn’t really matter how we feel about things like melting polar ice caps, rising levels of water and air pollution, mono-crop agriculture, or increasing global temperatures. What matters is that our world is undeniably becoming increasingly more resource constrained, and it will take all hands on deck—from all walks of life—to shift debate into action.

Sustainability is not about a standoff between scientists. It’s about implementing intelligent solutions.

If we’re getting stuck on semantics, then we need to transform our lexicon to prove that we can create a more comfortable, profitable, enjoyable, colorful, and livable world through sustainable solutions.

Where is the nexus between adaptation and mitigation, hope and despair, politics and innovation? How do we create a shared vision for our future that creates change, not distance?

Have ideas about how we can collaborate to create a greener future? Write to me at sara@greenbuildermag.com, follow me on Twitter @SaraGBM.

For more information about green building and sustainable living, visit www.greenbuildermag.com, like us on Facebook, and follow us on Twitter @greenbuildermag and @VISIONHouseGBM for regular updates and breaking news.
 

Posted: 5/10/2012 3:16:57 PM by Mary Kestner | with 0 comments



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About Me

 

Sara is the Co-Founder and CEO of Green Builder Media.  An experienced entrepreneur, investor, and sustainability consultant, Sara specializes in developing companies that are simultaneously sustainable and profitable.  Sara is a former venture capitalist and has participated in a portion of the life cycle (from funding to exit) of over 20 companies.  Sara graduated Cum Laude from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado.

 

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