Blogs > Sara Gutterman > June 2013 > The Scent of Success

The Scent of Success

Earlier this week, I had the pleasure of visiting with the founders of the Colorado Yurt Company at their corporate headquarters in Montrose, Colorado. While Green Builder Media regularly covers alternative building envelope systems like Insulated Concrete Forms (ICFs), Structural Insulated Panels (SIPs), and advanced framing systems, we have shied away from focusing on yurts, straw bale structures, or other types of dwelling units that could be considered ‘fringe’.

I went into the meeting relatively uninformed about yurts, knowing only that they are low cost, light footprint dwelling options that are appropriate and desirable for specific situations. What I didn’t understand, and was pleasantly surprised to discover, is that yurts are highly engineered—every component within the structure is carefully calculated and designed to withstand forces of nature such as heavy snow loads, intense sun, and persistent winds.

During my visit, I developed a newfound respect for the Colorado Yurt Company team and the enchanting circular structures that they create. But perhaps the most impactful interlude occurred as I walked down the pathway that led from the ‘conference yurt’ to the manufacturing facility, which was lined with pink roses. The flowers were irresistible, and I took a moment to appreciate their natural perfection. As I inhaled the magical fragrance, I imagined what it might feel like to live in a circular structure, without the rigid lines and hard boundaries of our typical housing designs.

In that instant, I was also reminded how important it is to pause and appreciate the world around us. In today’s busy world, it’s easy to let small moments pass us by.

In that spirit, I’d like to recognize a recent achievement of the Green Builder Media editorial and design team. I offer heartfelt congratulations and gratitude to this small but mighty group for winning two prestigious awards from the National Association of Real Estate Editors (NAREE) in their 63rd Annual Journalism Awards.

Matt Power, Cati O’Keefe, Phil Cottrell, Mary Kestner, and team deservedly received an award for Best Residential Trade Magazine. According to NAREE, “the magazine uses a contemporary, creative design to lure readers into the stories. The topics of the stories are as modern as tomorrow.” Editor in chief Matt Power also justifiably won an award for Best Trade Magazine Report on Residential Real Estate.

Like the Colorado Yurt Company team who started their endeavor decades ago as a manifestation of their passion and desire to provide affordable, environmentally friendly living options, Green Builder Media was founded to to effect meaningful, positive change through our editorial. As advocates for sustainability, our goal is to catalyze and inspire a commitment to sustainable living. We are grateful to be recognized for our efforts, and I am proud to have the opportunity to work with such a competent and creative team.

What are you grateful for when you take the time to pause? Write to me at or follow me on Twitter @SaraGBM.

For more information about green building and sustainable living, visit, like us on Facebook, and follow us on Twitter at @greenbuildermag and @VISIONHouseGBM for regular updates and breaking news.

Posted: 6/13/2013 12:14:56 PM by Mary Kestner | with 0 comments

Blog post currently doesn't have any comments.
Leave comment Subscribe

Enter security code:
 Security code

Social Media