With this one exhibit, we had the challenge of reaching a broad spectrum of people—ranging from those who don’t have access to information about sustainable living to those who are quite savvy. Because of this, we had to create a robust experience, sprinkling the script with fundamental green concepts and backing them up with innovative products and intelligent systems like the Nexia whole home automation system, Boral smog eating tile roof, and Hanwha solar panels.
As crowds toured through the exhibit on Sunday, the influence of the VISION House in INNOVENTIONS was undeniable. A bastion of tranquility, the exhibit successfully marries sustainability with a sense of peace. I observed as guests visibly relaxed when they entered the home, opening their hearts and minds to the green living concepts presented to them. It was delightful and rewarding to see our hard work translate into such an impactful and immersive experience.
While the VISION House in INNOVENTIONS is inspirational and attainable, the consumer-focused online platform that we have created to accompany the onsite exhibit is aspirational and transformative.
On www.visionhousegreen.com, you’ll find section of the website focused on adults, filled with practical, how-to information, including tips for greener living, green product information, blogs, and hands-on videos.
You’ll also encounter a kid’s portion of the site, which includes dynamic games and entertaining content. Don’t miss our cast of zany VISION Tales characters, including the Hugo, Nadine, Samantha, Roberto, and Anita Monteverde—the family that lives in the VISION House in Innoventions—as well as their friends and neighbors, all working together in their eccentric ways to reduce our collective footprint on our planet.
Additionally, we’ve included pages that help teachers understand how they can effectively relay the message of sustainable living to their students.
We encourage you to send your homebuyers to the fun, inspirational, and consumer-friendly www.visionhousegreen.com website for information about how they can live more sustainably. Please keep in mind that www.visionhousegreen.com is brand new and will evolve over the coming months, so please be sure to check back regularly for new episodes of VISION Tales and other innovative content!
A sincere thanks to our sponsors Trane, Schlage, Siemens, Boral, Hanwha Solar, Panasonic, Pella, Schott, National Fire Protection Association, Armstrong, and Kohler for helping to make the VISION House in INNOVENTIONS happen!
Stay tuned for the launch of our next exciting VISION House project in Los Angeles, a beautiful contemporary Californian home constructed by Structure Homes! Watch the evolution of our VISION House Series on Facebook at http://www.facebook.com/GreenBuilderMedia and Twitter (@GreenBuilderMag and @VISIONHouseGBM).
Have feedback about the VISION House in INNOVENTIONS or want to join us at the launch of the VISION House LA? Write to me at firstname.lastname@example.org or follow me on Twitter @SaraGBM.
For more information about green building and sustainable living, visit www.greenbuildermag.com, like us on Facebook, and follow us on Twitter @greenbuildermag for regular updates and breaking news.
Posted: 4/26/2012 1:47:34 PM by
Mary Kestner | with 0 comments