Why Do Building Professionals Build Green?

5/25/2011

Knowing the motivation for building green is an important aspect of marketing to construction professionals.

 

We asked builders and architects why they build green projects and select green products.  Environmental stewardship was clearly the number one reason. Here's what they said:
 
Builders
Environmental Stewardship  78.1%
Consumer Demand  59.7%
Competitive Advantage  56.6%
Codes, regulations and mandates  41.3%
Increased profitability  25.5%
Other  13.3%
 
Architects
Environmental Stewardship  74.1%
Codes, regulations and mandates  60.8%
Consumer demand  57.3%
Competitive advantage  41.3%
Increases profitability  17.5%
Other  17.5%
 
 
 

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