Marketing Smarts: Eco-Giveaway

6/10/2010

A unique homeowner move-in gift sends an enivronmental message to home buyers.

 
MBK Homes is always looking for ways to improve, increase quality, and exceed expectations. An example of this is the company's commitment to ecoconscious practices.

To show its commitment to the environment and their customers MBK created the The MBK LifeWise Program, which honors the company's commitment to minimizing its impact on the environment, reducing its carbon footprint, and using resources wisely. The program categorizes the abundance of earth-friendly features MBK homes have that also help homeowners save money while living greenly.

A year ago, MBK formed a specialized team to come up with the best gift possible for welcoming new homeowners into their community. The team came up with the MBK wElCOmE Home Bag, which welcomes buyers with the gift of green. Each component was hand-selected by members of the MBK team and contains helpful tools such as a kill-a-watt meter and remote control outlet switches to help reduces energy use.


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