Blogs > Sara Gutterman > July 2009

Offsets Versus Reduction

Many people have asked me if I feel that a cap-and-trade system and carbon offsets are a viable solution to confront the urgent need for carbon reduction. I feel the same way about carbon that I feel about energy. The solution does not just lie in one strategy—we must employ a hybrid model if we're going to achieve the desired and necessary outcome. For energy, the hybrid model incorporates efficiency, renewables, and smart grid technology. For carbon, the hybrid model blends reverse incentives with clean technology innovation.
Critics of a cap-and-trade system (whereby companies can purchase credits to offset pollution that they emit) question the financial benefits of such a system and claim that offsets simply allow carbon polluters to proverbially sweep their carbon emissions under the rug, as opposed to confronting the issue head-on by finding viable solutions to reduce their output.

I do agree that cap-and-trade is not a systemic solution because it does not directly incorporate a clear strategy for clean technology innovation. It's like putting a band-aid over a rash rather than determining and treating the cause of the breakout.

However, I believe that cap-and-trade, carbon tariffs, and other vehicles that provide reverse incentives for companies to emit greenhouse gasses will provide enough of a financial burden on polluters so that developing clean technologies will actually become their lowest cost solution. In this way, carbon limits, offsets, and taxes can serve as an effective market vehicle to spur greater innovation, allowing us to simultaneously accomplish our financial and environmental goals.

Posted: 7/23/2009 12:00:00 AM by | with 0 comments



Capturing the Wind

One of my favorite television commercials from last year was GE's imaginative story about a little boy that captured the wind in a jar and gave it to his grandfather for his birthday.
When the boy opened the jar at the grandfather's party, the wind escaped, blowing out not only the candles on the cake, but also the windows of the house. The anecdote creatively depicted the power of the wind and implied that by harnessing the wind, we could find a green solution for our growing energy demand.

It seems that harnessing the wind is no longer the stuff of fantasies and fables. In 2008, the U.S. wind energy industry shattered previous records by installing 8,435 MW of new generating capacity in facilities across the country—which is enough to supply power to more than 2 million homes annually—accounting for 40% of the new power-producing capacity added nationally last year. With this new production capacity, we now have over 25,000 MW of wind power in the United States, which produces enough electricity each year to power the equivalent of 7 million households.

Concerns about the variable output have mostly been solved—wind power is now used by utilities to augment their supply mixes without affecting reliability or increasing cost. In fact, according to the Utility Wind Integration Group customers' electricity costs can even be reduced when wind is added to a utility's power mix system because operating cost increases are offset by savings that arise from displacing fossil fuel generation.

Because of their fixed ongoing operating costs, renewable energy sources like wind provide a hedge against fossil fuel price volatility. This hedging strategy is becoming increasingly more important to utilities, making wind a viable business opportunity. The U.S. Department of Energy expects that 20% of U.S. energy will be provided by wind by 2030, but with rising oil prices, changing regulation, heavy market pressure, and an urgent environmental imperative, it's possible that we may see wind industry growth rates far exceed our expectations.

Posted: 7/15/2009 12:00:00 AM by | with 0 comments



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About Me

 

Sara is the Co-Founder and CEO of Green Builder Media.  An experienced entrepreneur, investor, and sustainability consultant, Sara specializes in developing companies that are simultaneously sustainable and profitable.  Sara is a former venture capitalist and has participated in a portion of the life cycle (from funding to exit) of over 20 companies.  Sara graduated Cum Laude from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado.

 

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